We'd Like to Teach the World to Sing by New Seekers is actually their earlier New Colors album with the fifth track on side one, "Move Me Lord," moved off in favor of the group's remake of their Coca Cola commercial. In one of the most interesting moments in pop music, both the Hillside Singers on Metromedia Records and New Seekers on Elektra got into the Top 40 at the same point in time with the exact same song. As commercials keep infiltrating movies, this Top Ten hit for New Seekers was actually a harbinger of things to come three decades after. It also beat out the Hillside Singers, who brought the same tune to the Top 15 the week before.
But there's a certain genius to it all, come to think of it. Inundated with the melody via incessant ads, one almost can hear "Coca Cola" in the song, or strain to think the group is singing, "It's the real thing." In Britain, Ray Davies had to remove the name "Coca Cola" and replace it with "cherry cola" in the Kinks' song "Lola" for airplay on the BBC, but no such problem exists here. The marketers made the persistence of memory so overwhelming that the listener knew this wasn't a Pepsi jingle. Side one of the disc is not as solid as the flip, though things start strong with R. Wood's "Tonight" and a nice reading of Richard Kerr's "Evergreen." Peter Doyle's labored vocal and song "Boom-Town" might've served this project better by getting the axe rather than the song that did, "Move Me Lord," though the songwriting royalties on an album with a monster hit may have been what gave this little doggy the nod.
Take it or...
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